Forget what you know about resourcing. It’s time to disrupt.
Cutting through all the industry jargon – Gig Economy, crowdsourcing, open innovation, experts-on-demand, freelancers, etc. What does it all mean, and why should I care?
Obviously, we all need the right expertise to get business done. But what’s different—is the new way that you’re able to engage with the right talent.
It’s time to add a new layer to your resource stack – through crowdsourcing – or the Gig economy.
How it works
Basic “Gigging” is easy. There are a million (or so it seems!) service providers with great platforms and services to help you access experts on demand. We work with some of the world’s best – companies like Upwork, 10EQS, Topcoder and more, enabling us to connect quickly with great talent to get the right work done, the right way.
Advanced “Gigging” across a large, complex organization is another story. An effective enterprise strategy requires a centrally-coordinated operation to generate the best yield. Specifically, a centralized operation can reduce risk, reduce cost, and generate better outcomes all by applying aggregated best practices and lessons learned.
Here are some things to keep in mind when building your Gig strategy:
- The Gig vendor landscape is crowded.
- The terminology varies. A lot.
- It boils down to the ability to effectively match mission to talent. Task to skill.
- It’s art. And science.
A nod to the obvious
Ecosystem models – typically more effective when multi-sourced. Advanced practitioners are savvy enough not to be lured in by the appeal of a single-vendor approach underpinned by a fancy algorithm or website.
Complex organizations need to access to multiple talent markets, using multiple approaches. A mature program has deep domain expertise and a balanced operating model that leverages digital and analog tools to optimize talent search, match, management and compensation. It will never sacrifice strong operational rigor and intellectual property stewardship.
Advanced practitioners also understand the value of the Gig operations data – and the longer-term risk of relinquishing full ownership of those insights to a single Gig vendor. Over time, we’ll see companies design Gig engagements with more focus on the sophistication of the matching, management and expert compensation tools, and the ownership of the data and algorithms. The companies that own the data and algorithms will become gatekeepers for better resourcing effectiveness. Advanced practitioners that understand this will avoid designing programs that put all their eggs into one vendor basket.
The next several years will see exciting advances in business and industry as enabled by the cloud, the crowd and AI. Navigating the path forward with the right strategy for talent and technology will determine who leads and who follows in the decade ahead.