GENIUSLINK

What’s New

Forget what you know about resourcing.  It’s time to disrupt.

Cutting through all the industry jargon – Gig Economy, crowdsourcing, open innovation, experts-on-demand, freelancers, etc.  What does it all mean, and why should I care?

Obviously, we all need the right expertise to get business done.  But what’s different—is the new way that you’re able to engage with the right talent.

It’s time to add a new layer to your resource stack – through crowdsourcing – or the Gig economy.

How it works

Basic “Gigging” is easy.  There are a million (or so it seems!) service providers with great platforms and services to help you access experts on demand.  We work with some of the world’s best – companies like Upwork, 10EQS, Topcoder and more, enabling us to connect quickly with great talent to get the right work done, the right way.

Advanced “Gigging” across a large, complex organization is another story.  An effective enterprise strategy requires a centrally-coordinated operation to generate the best yield.  Specifically, a centralized operation can reduce risk, reduce cost, and generate better outcomes all by applying aggregated best practices and lessons learned.

Here are some things to keep in mind when building your Gig strategy:

  • The Gig vendor landscape is crowded.
  • The terminology varies. A lot.
  • It boils down to the ability to effectively match mission to talent. Task to skill.
  • It’s art. And science.

A nod to the obvious

Ecosystem models – typically more effective when multi-sourced.  Advanced practitioners are savvy enough not to be lured in by the appeal of a single-vendor approach underpinned by a fancy algorithm or website.

Complex organizations need to access to multiple talent markets, using multiple approaches.  A mature program has deep domain expertise and a balanced operating model that leverages digital and analog tools to optimize talent search, match, management and compensation.  It will never sacrifice strong operational rigor and intellectual property stewardship.

Advanced practitioners also understand the value of the Gig operations data – and the longer-term risk of relinquishing full ownership of those insights to a single Gig vendor.  Over time, we’ll see companies design Gig engagements with more focus on the sophistication of the matching, management and expert compensation tools, and the ownership of the data and algorithms.  The companies that own the data and algorithms will become gatekeepers for better resourcing effectiveness.  Advanced practitioners that understand this will avoid designing programs that put all their eggs into one vendor basket.

The next several years will see exciting advances in business and industry as enabled by the cloud, the crowd and AI.  Navigating the path forward with the right strategy for talent and technology will determine who leads and who follows in the decade ahead.

For more information or to connect to explore Gig Resourcing Services, contact us at ge.geniuslink@ge.com or https://ge-geniuslink.com.

Can you gig it?

Flash forward to 2020 and look around you. Studies state two out of five people will be freelancers. “I can Gig it,” you might say… “I can leverage Uber, Lyft, DoorDash, Task Rabbit.”  But what if those freelancers were doing more than driving or errands – but working alongside you? Helping you to get business done? Can you Gig that?

That 2020 future… is happening now, and it’s been aptly named the gig economy – referring to a labor market characterized by the prevalence of short-term contracts or freelance work. This surge in freelancing plays into many of the workplace shifts we’re already experiencing—flexible work locations and schedules, digital teams, 360 evaluations and more.

Consider, though, while the market uses terms like gig, freelance, crowdsourcing, experts on demand, or open innovation – we should view this as a talent market.  The ability to efficiently access talent anywhere, at any time, is also enabling another big change in the way work is organized.  Businesses can parse projects into smaller components, and request help from specialists anywhere to complete these components.

Why should we care? Because we’re operating in an era where markets keep moving faster, and businesses are losing pace in the talent race. They can’t hire all the resources they need, or train existing teams quickly enough to assess and deploy emerging technologies. Digital-era leaders need to build Gig into their core resourcing strategies to compete effectively.

This is something our Global Operations GENIUSLINK team has focused on for years. We’ve developed what is arguably the world’s largest and most efficient Gig ecosystem. Our compliant, scalable process provides GE teams and customers with direct reach to over 21 million experts in areas like engineering, design, marketing, IT and more. We match mission to expertise, task to talent. We’re transforming the way work gets done by helping GE teams, GE customers, and beyond augment and accelerate their efforts with gig talent. And we’re seeing amazing results – program sponsors reaching out to colleagues in other functions and businesses for help and expertise, and reaching outside their companies to collaborate with experts around the world.

The Future of Work is here… and it’s crowd-powered.

Can you Gig it?

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