Can you gig it?
Flash forward to 2020 and look around you. Studies state two out of five people will be freelancers. “I can Gig it,” you might say… “I can leverage Uber, Lyft, DoorDash, Task Rabbit.” But what if those freelancers were doing more than driving or errands – but working alongside you? Helping you to get business done? Can you Gig that?
That 2020 future… is happening now, and it’s been aptly named the gig economy – referring to a labor market characterized by the prevalence of short-term contracts or freelance work. This surge in freelancing plays into many of the workplace shifts we’re already experiencing—flexible work locations and schedules, digital teams, 360 evaluations and more.
Consider, though, while the market uses terms like gig, freelance, crowdsourcing, experts on demand, or open innovation – we should view this as a talent market. The ability to efficiently access talent anywhere, at any time, is also enabling another big change in the way work is organized. Businesses can parse projects into smaller components, and request help from specialists anywhere to complete these components.
Why should we care? Because we’re operating in an era where markets keep moving faster, and businesses are losing pace in the talent race. They can’t hire all the resources they need, or train existing teams quickly enough to assess and deploy emerging technologies. Digital-era leaders need to build Gig into their core resourcing strategies to compete effectively.
This is something our Global Operations GENIUSLINK team has focused on for years. We’ve developed what is arguably the world’s largest and most efficient Gig ecosystem. Our compliant, scalable process provides GE teams and customers with direct reach to over 21 million experts in areas like engineering, design, marketing, IT and more. We match mission to expertise, task to talent. We’re transforming the way work gets done by helping GE teams, GE customers, and beyond augment and accelerate their efforts with gig talent. And we’re seeing amazing results – program sponsors reaching out to colleagues in other functions and businesses for help and expertise, and reaching outside their companies to collaborate with experts around the world.
The Future of Work is here… and it’s crowd-powered.
Can you Gig it?